tag:blogger.com,1999:blog-4639118222654980229.post1236766862474008845..comments2022-03-31T01:28:01.628-04:00Comments on Adjacent Progression: Scale Advantage and The Great Coke ScandalUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4639118222654980229.post-20860443166466258762012-07-05T12:43:09.712-04:002012-07-05T12:43:09.712-04:00I don't dismiss brand. It's powerful and i...I don't dismiss brand. It's powerful and important as a competitive advantage. But if I had to reduce each of the umbrella categories of competitive advantage down to its essence and decide which is greatest, I would go with scale. Why? The basic reason of being able to win price battles while maintaining profitability. However, that's merely an intellectual exercise. In reality, the competitive advantages tend to come in combinations that reinforce each other. Coke is not as strong as it is because of scale advantages in isolation or brand in isolation. It's as strong as it is because of the ways scale + brand + legal protection + etc. catalyzes each other in a gestalt sort of way to make the whole better than the sum of its parts.Paulhttps://www.blogger.com/profile/09331599687091337607noreply@blogger.comtag:blogger.com,1999:blog-4639118222654980229.post-32386003648301168092012-07-05T12:21:24.035-04:002012-07-05T12:21:24.035-04:00Interesting piece. Is branding part of scale? At...Interesting piece. Is branding part of scale? At the end you throw advertising in with scale- while obviously that is part of branding as well. Ultimately, I think you're too dismissive of branding. I like how Warren Buffett puts it <br />http://www.youtube.com/watch?v=txYL_claSDUMike McCabehttps://www.blogger.com/profile/08443642039862453888noreply@blogger.com